Media proactive/reactive and messaging

• Thorough understanding of the expectations of the media
• Creating messages for the media
• Understanding the ground rules
• Ability to deal effectively with a hostile interview situation
• Skills to turn potentially damaging questions into positive answers

Target audience

All personnel who have to engage
with the media as part of their work

Masterclass

• Testing existing skills
• Performance closely assessed - strengths and weakness highlighted
• Build confidence and hone technique
• Tough questioning on areas of professional responsibility
• Addressing tricky issues
• Polishing performance